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October 2, 2009

Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

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Filed under  //   australia   christian bartens   demographics   google   reports   research   surveys   youtube  
Posted by Christian Bartens 

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September 30, 2009

Two-Thirds of Americans Object to Online Tracking

Interesting survey (details below), paints a completely different picture to the previous research I've seen on eMarketer. Would be nice to see some Australian results on this topic. 

"ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley."

Original article
http://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=3&ref=technology

(download)

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Filed under  //   behavior   behavioral   christian bartens   online   surveys   targeting   tracking   usa  
Posted by Christian Bartens 

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September 10, 2009

Clickz: marketers fail to optimize on-site media

A survey of marketing executives found that two in three allocate less than 10 cents of every marketing dollar to optimize on-site media to encourage Web site visitors to "convert" or take an action such as make a purchase or download a white paper.

Of 1,050 marketing executives surveyed, 42 percent said they are spending less than five hours per week optimizing advertising media such as search, e-mail, and display advertising, according to Omniture's Online Conversion Benchmark Survey released this week. "This may be too low, considering many companies are spending hundreds of thousands of dollars per month in advertising," the study suggests.

Astounding results and probably true for Australia as well. From experience we can say that companies in Australia still tend to focus more on the top part of the funnel (i.e. attracting cost effective traffic) rather than the bottom part (i.e. on-site conversion) even though the bottom part holds the most potential for overall conversion growth.

Clickz article
http://www.clickz.com/3634901

Omniture survey
http://www.omniture.com/go/23937

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Filed under  //   christian bartens   clickz   omniture   on-site   optimization   surveys  
Posted by datalicious 

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August 28, 2009

Kampyle: user feedback now integrated with Google Analytics data

via blog.kampyle.com

Kampyle has launched a new feature: Google Analytics Integration. The feature uses Google’s recently published API to integrate web-analytics data with user feedback.

http://www.kampyle.com/

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Filed under  //   api   christian bartens   feedback   google analytics   kampyle   surveys   tools   users   web analytics  
Posted by datalicious 

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August 26, 2009

Crowd Science: website stats by demographics

Services offers out of the box integration of online surveys and website data including launch mechanism and reporting, i.e. break traffic down by demographics. When will Google integrate this into Google Analytics?

http://www.crowdscience.com/


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Filed under  //   christian bartens   crowd science   demographics   surveys   tools   web analytics  
Posted by datalicious 

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