If you're an account executive/manager (preferably with a digital agency background) who is keen to enter the world of data and analytics, don't miss this opportunity! We are looking for a highly organised account executive/manager with proven success in client servicing and project management.

The account manager will primarily be responsible for managing client relationships through effective communications and account/project management. This will include writing proposals and recommendations as well as project management and reporting. Apart from building great client relationships and delivering quality work, there will also be an expectation to deliver on sales targets.

Check out the slides below if you missed today's Digi-Tech analytics workshop on smart data driven marketing. During the 3 hour session we covered topics such as different data sources and their limitations, methods to stimulate the generation of insights and pratical campaign examples that any business can use to boost its return on ad spend.

Having announced that I was heading up to Sydney to join Datalicious, I was often asked what I’d miss about Melbourne. Of course, not being able to go to the MCG to watch the footy was certainly high up on the list, as was Saturday mornings spent at the Queen Victoria Market. However, with winter fast approaching, I imagined that Melbourne’s weather was something that I could readily leave behind. Sunny days in Sydney, here we come. But how close was my perception to reality? Was the popularly conceived notion true, that the weather in Sydney is much better than in Melbourne. Time to have a look at the data.

The first step in any decent piece of analysis is to work out what needs to be measured in order to make a valid and reliable judgement of performance, which metrics are important, which metrics are not. As far as the weather goes, the primary and most obvious one is temperature.  Feeling too hot and feeling too cold, seemed to be the most common complaint from people. It's also important to consider that according to the Bureau of Meteorology, how people ‘feel’ the temperature is also dependent on how windy it is, the humidity and if the sun is out. Finally, whether it is raining, how much, and for how long, also seemed to me to be a major dimension of people’s judgement of the weather.

OK, now that we’ve established the important measures, we next have to see what data is available and how the metrics might be defined. Luckily, the Bureau of Meteorology are equally as nerdy as myself and have measured all these things over the past 150 years and they have made the past 12 months of daily data available to download from their website. This is how they are defined:

+ Min Temperature - minimum temperature in the 24 hours to 9am

+ Max Temperature - maximum temperature in the 24 hours from 9am

+ Rain - precipitation in the 24 hours to 9am

+ Sunshine - bright sunshine in the 24 hours to midnight

+ Humidity - relative humidity at 9 am/3 pm

+ Wind speed averaged over 10 minutes prior to 9am/3pm

I’ve then put this data into the Tableau visualisation engine - below are two screen shots of the reports I created but please also check out the interactive Sydney vs. Melbourne Weather dashboard on Tableau Public and change the definition of good weather!

While I can now easily describe and ‘see’ the weather for Sydney and Melbourne, I can’t yet test my hypothesis because it includes a normative term: ‘better’. This is the difficult part. What is the benchmark for success? Is there a universally acceptable definition of good or bad weather? I doubt it. In the absence of such a universal definition, I’m just going to go with my own:

+ Few days with temperatures below 20 and few with temperatures above 30

+ Few days with o’night temperatures below 10

+ Few instances of consecutive days of rain (a rainy day is 5mm more of rain)

+ At least 1 in 2 days of sunshine (a sunny day is 8+ hours of bright sunshine)

+ Low wind speeds regardless of temperature

+ Lower than 80% humidity (when it’s not already raining)

If you look at the charts, Sydney wins on most of these measures with daytime temperatures in a better range, no cold nights, lower wind speeds (especially at temperature extremes), more sunny days, and more consecutive sunny days. It does rain more frequently in Sydney and the humidity is higher, but it’s tolerable. Sydney does have better weather then Melbourne. Case closed.

Now, I wonder which city has worse traffic congestion … let me know if you’ve got any data!

If you are an analytics professional with at least 2 years of work experience in data-intensive roles (preferably in a digital/direct markering environment) who would like to get into big data, web analytics and data driven marketing then you should apply. More experienced analysts and marketers are welcome to apply as well.

+ Keen interest in all things web analytics and online optimisation

+ Basic understanding of marketing principles provides a head start
+ Entrepreneurial spirit, business or marketing degree would be good 

+ Experience dealing with large and complex datasets a must have

+ Proven ability to turn data into insights and actionable recommendations

+ Ability to visualise and confidently present insights to key stakeholders

+ Ability to manage complex projects from start to finish a great advantage

+ Experience with business intelligence tools apart from Excel a bonus

+ Experience in dashboard design and development would be beneficial

+ Experience with either Tableau or Spotfire software would be fantastic

+ Experience with advanced statistical analysis and software a bonus 

+ Experience with Omniture and Google Analytics would be useful
+ Basic understanding of SQL and data warehousing would be good
+ Flexibility, lateral thinking and attention to detail are crucial
+ Ability to respond to client deadlines when necessary
+ Advanced Excel, Word and PowerPoint skills essential

+ Exposure to a growing list of interesting blue chip clients

+ Highly flexible working hours in a dynamic team environment
+ Young start-up with a "work hard, play hard" company attitude
+ Training on industry leading analytics and marketing platforms
+ Freedom to experiment with emerging technologies and new tools
+ Plenty of development and career opportunities in fast growing business
+ And of course you get a salary, maybe even a bonus plus other perks

If the above sounds interesting, please email us at jobs@datalicious.com so we can have a look at your resume and arrange a quick initial phone interview to ask you a few questions before we meet for a proper interview.