TAG: targeting

The benefits of tag management: Must have for next generation websites and mobile apps

by Jeremie Leca on
Tag Management

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and [...]

ad:tech Singapore: Cross-channel targeting or how to coordinate the user experience and boost conversion

by Christian Bartens on

McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…