TAG: targeting

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and [...]

Just in case you missed me on the ADMA Panel on Online Behavioral Advertising this morning, I thought you might find the below slides on the new industry best practice guidelines for behavioral advertising interesting (and the video amusing). ADMA…

McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…

Ok, we’re not turning into a video channel (this is the 3rd video post in a row) but this is just too cool (or scary) to only share on Twitter as a link. The Nestle speaker at the ADMA Data Day in Brisbane just talked about a revolutionary new out…

ADMA just launched the Australian Best Practice Guideline for Online Behavioural Advertising below last week in close cooperation with pretty much all major industry associations and publishers. The move is designed to show that the Australian ind…

What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentatio…