Tag: targeting

SuperTag Retargeting Drives Online Marketing

by Evi Karakozoglou on
retargeting ads is the fastest growing channel

SuperTag retargeting makes it easier to turn prospects into leads and leads into prospects.   The latest Chief Marketing survey shows that content marketing retargeting is among the fastest growing channel in online marketing. We all work hard to drive traffic to our site but the average conversion rates across many industries aren’t particularly high. What retargeting offers is the opportunity to identify site visitors and continue your brand or service conversation with them in their daily digital experience. Many retargeting services are able to track users across services – [...]

Veda SuperTag integration: Personalise website content & experience based on rich Veda data

by Christian Bartens on
Veda logo

We are excited to announce the private beta of our Veda SuperTag integration, which for the first time makes Veda’s rich household data and predictive models available for targeting online. Come and visit the joint Veda & Datalicious stand at the upcoming ADMA Global Forum in Sydney to see the integration in action. The integration enables SuperTag clients and Veda partners to identify their website visitors using a wide range of identification points such as address entry, email subscriptions and website logins. Once identified, the SuperTag platform persists the users’ anonymous ID [...]

The benefits of tag management: Must have for next generation websites and mobile apps

by Jeremie Leca on
Tag Management

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and [...]

ad:tech Singapore: Cross-channel targeting or how to coordinate the user experience and boost conversion

by Christian Bartens on

McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…