All right, we've been posting for a while now and hope you like our view of the data world out there but now it's time for a little self-promotion (nevertheless interesting we think). 

Have a look at the below case study outlining the Omniture implementation we did for Vodafone Australia over the past few months (we're rather proud of it) and how it enabled the company to extract some serious ROI from its web analytics platform.

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

(download)

Click here to download:

200909 Vodafone Omniture Case Study.pdf (1470 KB)

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http://browsersize.googlelabs.com/

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Here is a useful collection of various tools for online marketeers, conveniently classified into groups ranging from usability testing, site performance testing, SEO ranking to web analytics. No doubt that there are a range of other tools that this list missed and therefore by no means this is comprehensive, nevertheless this is a great starting point.

http://www.testing-web-sites.co.uk/testing-tools/

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Omniture have finally spent some time fixing Omniture’s Test & Target interface and will be releasing it on 5th of November.

What you’ll see in the new release is:

• Setting up targets is much easier with a better layout and more logical organisation
• AJAX – no more page refreshes
• No more having to use Edit Classic for targeting campaigns and the .5 updated one for normal campaigns.
  

Our biggest frustration with Test & Target has always been the resource time to manage the programs, particularly if you’re using it to target weekly promotions - hopefully this should make the process faster.

Omniture, we ’d still like to see bulk uploads through csv’s or an API – this would be a great platform to integrate with a CMS. Integrating targeting information from other applications such as a CRM into the campaign interface would also be nice rather than having to manage this process outside of Test and Target.

http://teamoffermatica.com/launch/campaign_edit.html

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Another awesome usability article from Smashing Magazine, couldn't resist posting a summary and I recommend everyone sign-up for their Twitter feed.

Key recommendations from the article

1. Draw user attention with size
2. Draw user attention with prominent positioning
3. Use whitespace to detach call to actions from other elements
4. Use highly contrasting colors
5. Offer secondary alternative actions
6. Convey a sense of urgency
7. Tell users that taking action is easy
8. Tell users what to expect

Read the full article including best practice visual examples here
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

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Before designing and launching your own test program it's worthwhile reviewing the usability wisdom out there so you don't waste time re-inventing the wheel.

1. Form Labels Work Best Above The Field
2. Users Focus On Faces
3. Quality Of Design Is An Indicator Of Credibility
4. Most Users Do Not Scroll
5. Blue Is The Best Color For Links
6. The Ideal Search Box Is 27-Characters Wide
7. White Space Improves Comprehension
8. Effective User Testing Doesn’t Have To Be Extensive
9. Informative Product Pages Help You Stand Out
10. Most Users Are Blind To Advertising

Read the original article here
http://www.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/

Other great usability resources
15 Valuable Usability PDFs You’ve Never Heard Of
15 Important Research Findings You Should Know
10 Additional Research Findings You Should Know
Introduction To Good Usability
11 Striking Findings From an Eye-Tracking Study
25 Incredibly Useful Usability Cheat Sheets And Checklists
10 Usability Findings To Increase Sales And Customer Loyalty
Web form design guidelines: an eye-tracking study

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Are you showing the same content and ads to all prospects and customers? Would you like to test what more customized website content and online ads would do to your conversion and response rates? Flick through our recent presentation at the ADMA Digital Council on advanced online targeting if you want to find out more and get an overview of some of the challenges, technologies and concepts.

Click here to download:

200905-ADMA-Direct-Marketing-In-Digital-Age.pdf (3699 KB)

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The slides below from our recent Digital Council presentation explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as to reduce churn. The presentation covered all aspects of targeting from basics over technology to management and strategy. 

Click here to download:

200905 ADMA Direct Marketing In Digital Age V3.pdf (3699 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business.

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