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June 19, 2010

Flowtown identifies social profiles, demographics and influencers from customers email addresses

I just came across this new service called Flowtown which is pretty interesting. 
 
The platform lets you upload your contact's email addresses for which it then returns the respective social profiles on Facebook, Twitter, MySpace, LinkedIn, Flickr and StumleUpon. And if all you have is an email address, the service can also give you a name, age, gender, occupation and location. But the best part is the integration with Klout, a service that determines a person's influence level based on Twitter and basically identifies your most influential contacts for you. 
 
Have a look at the below chart, which shows the statistics for all my 1,800 contacts compared to the 50 identified influencers. Not surprisingly, but still interesting to see is that the influencers are definitely much more likely to have a social profile online across multiple networks and that all Twitter influencers also have a Facebook and LinkedIn account.
Visit the official Flowtown website or watch the below demo video to find out more.
 

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Filed under  //   analytics   christian bartens   crm   customers   email   Facebook   Flickr   flowtown   LinkedIn   marketing   media   MySpace   networks   profiling   social   StumleUpon   targeting   tools   Twitter  
Posted by Christian Bartens 

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May 6, 2010

Visible Measures: Video analytics service launched benchmarking and seeded vs. viral comparison

The online video monitoring service Visible Measures has just released some interesting new features but unfortunately they're only visible for paying customers.
 
Category benchmarking: Trends now automatically benchmarks campaigns against all relevant categories for demographics and distribution. For example, you can see how demographics for Evian's Live Young compare to beverage industry averages as well as campaigns using animation, humor, and music.

Seeded vs. viral Breakdowns: You can now see how much much activity for each campaign was the result of brand-driven video placements (i.e. seeded) and how much was the result of community-driven video placements (i.e. viral). Understanding the seeded vs. viral breakdown of an online video campaign is critical to understanding its overall performance.

For more information or a free account visit the official website.
http://www.visiblemeasures.com

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Filed under  //   christian bartens   measurement   media   social   tools   videos   visible measures   web analytics  
Posted by Christian Bartens 

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April 22, 2010

Google Webmaster Tools gets more transparent, now shows impressions and clicks by result position

In case you didn't catch it, Google Webmaster Tools recently deployed a VERY useful new feature. You can now break your sites search traffic down by the query keywords and also your position in the results. These new stats show how many times you appeared in the results for a given search (impressions) and also how you performed (clicks and CTR). The data also breaks down which pages the users were sent to on your site.

You wouldn't have to be Einstein to know Google is definitely using this information to adjust search result rankings. It's bringing more of an adwords style performance metric into the search algorithm. If people love clicking your link, then it's probably a good result for that search. This type of adjustment obviously helps to weed out crap results, but if it's a well formed result listing to a bad site it may not matter too much (Note: that's likely where Chrome and/or Google Analytics usage data are integrated)

Below shows how the Datalicious web site is performing for the search term "osama bin laden" (Note: We were surprised to see we somehow get traffic off this term too!). For a given query you can see the traffic, and the click through rates for each position. This is not a fantastic example as the click through is too low to compare, but for high traffic terms you will notice wild variations in the click through percentage of each position in the search results. 


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Filed under  //   clicks   CTR   google   hamish ogilvy   impressions   position   query   seo   tools   webmaster  
Posted by Hamish Ogilvy 

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April 21, 2010

StickyBits: Tag any barcode with content and improve user experience and campaign tracking

StickyBits is a new service that lets you attach content to any bar code anywhere as long as you have an iPhone or Android. Other users who scan the same bar code can then see your comment or attachment (image, video, audio, etc). 

Try it now! Install the iPhone app and scan the below barcode.
http://itunes.apple.com/au/app/stickybits/id356204501?mt=8
The whole thing is similar to the Google Favourite places service we wrote about earlier but much more flexible. Anybody including businesses can now generate barcodes and attach content to them including special offers or additional information, very powerful! 

Visit the official website below for more information or email us at insights@datalicious.com if you want to find out how your business could us this technology to improve user experience or campaign tracking.

Sign up and start tagging
http://www.stickybits.com/

Generate free bar codes online
http://www.barcoding.com/upc/
http://www.barcodesinc.com/generator/

       
Click here to download:
StickyBits_Tag_Barcode_Everyth.zip (2542 KB)

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Filed under  //   analytics   android   app   barcode   campaign   christian bartens   iphone   offline   online   retail   tools   tracking  
Posted by Christian Bartens 

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April 18, 2010

Tynt: Leveraging the copying and pasting of your website content for search optimisation

Tynt is an interesting piece of technology that deals with people copying text from your web site. The software essentially adds a backlink to the copied text that is also trackable. The result is that when people copy the text, more often that not they will also paste your link.
 
The benefits of this technology are pretty obvious, more back links which increases traffic and aids SEO, as well as additional analytics to help you better understand your site content.
 
The company has a patent pending on the technology and it is apparently already used by thousands of sites. It is free and the total javascript payload is only approximately 12k. Worth a try, particularly for content rich sites ... 
 
For more details, see http://www.tynt.com/
 

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Filed under  //   analytics   copy   hamish ogilvy   link   paste   seo   software   tools   traffic   tynt  
Posted by Hamish Ogilvy 

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March 24, 2010

Click Tale offers free heat maps visualising mouse movements, clicks, scrolls and form analytics

Have you ever wondered where your website visitors are focusing their attention? What visual clues are they responding to? And wouldn't it be nice to have this data visualised in form of heat maps? 

Last week, Chaoming came across a new service called Click Tale which generates heat maps similar to the one below which shows mouse movements on our home page. Apart from mouse movements you can also report on mouse clicks, attention, scroll reach and forms. 

Register for a free account, copy and paste the generic code into your pages and wait until Click Tale sends you an email announcing that your heat map reports are ready (nice feature by the way), easy as that.

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Filed under  //   attention   chaoming li   click tale   form analytics   free   heat maps   mouse clicks   mouse moves   scroll reach   services   tools   web analytics  
Posted by Christian Bartens 

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March 17, 2010

WooRank: Free SEO analysis and report

Just came across the below tool which generates some really nice SEO reports outlining what is working well and what could still be improved for each website.

Have a look at our blog report below for a sample, looks like Posterous is doing ok but could still improve some things.

http://www.woorank.com/en/www/blog.datalicious.com

(download)

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Filed under  //   analytics   christian bartens   data   ranking   seo   tools  
Posted by Christian Bartens 

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March 4, 2010

IBM BigSheets: New data visualisation tool that discovers patterns we don't know we don't know

IBM has jumped onto the data analysis and visualisation bandwagon and released a new tool called BigSheets which apparently doesn't only discover the normal correlations but also patterns that we don't know we don't know. Given it's IBM it's probably relatively solid and there's good thinking behind it but the visualisations showcased could be better if you ask me.

Have a look at the presentation below or check out the official website for more information.
http://www-01.ibm.com/software/ebusiness/jstart/bigsheets/index.html

Broader data management - not simply database management - is required to keep pace with the escalation of untapped, unstructured web data. As the amount of this data approaches the petabyte level, new tools have been developed that allow your enterprise to expand upon current Business Intelligence capabilities to expose business patterns that have valuable strategic implications.

Massive mashups - or combinations of data from diverse sources into a single integrated tool (e.g. Google Maps) - provide business users with fresh perspectives of their industry. Such perspectives are made possible through the integration of structured data through a common web browser. But how does one deal with mashing together multiple gigabytes and terabytes - even petabytes - of unstructured data? 

The IBM Emerging Internet Technologies group has evolved the key concepts from the mashups paradigm into a new tool code named: “Massive Mashups” (M2). But integrating petabytes of disparate data is more than just an added capability; it expands current Business Intelligence (BI) capabilities to expose business patterns that we don’t know we don’t know.

(download)

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Filed under  //   bi   bigsheets   business intelligence   christian bartens   data   data warehouse   ibm   mining   tools   visualisation   web analytics  
Posted by Christian Bartens 

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February 25, 2010

New Google Webmaster tool features including site performance and download speed tests

Looks like Google has given its webmaster tool a makeover and added a few new features with lots more data available now on search terms, back links and internal links.

Not necessarily new but still very useful are the crawl stats on how long it took Google to download a page from your site which makes performance benchmarking and basic speed testing available for everyone now.

For more information on how to add this to your own website visit
http://www.google.com/webmasters/

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Filed under  //   christian bartens   crawler   download   google   google webmaster   seo   speed   test   tools  
Posted by Christian Bartens 

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February 18, 2010

Australian pricing and local support for powerful Tableau Business Intelligence platform

 
You might have heard the recent buzz about Tableau, but are wondering how to get hold of a copy for your business and whether the platform is supported in Australia?
 
Datalicious has recently entered into an agreement with the US based company and is excited to announce Australian prices and local support for the powerful platform.
 
In case you're not fully convinced yet, read Gartner's recent BI tool comparison and some of the feedback including "customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."
 
Check out our sample multi-channel marketing dashboard or the official Tableau website for some sample visualisations.
 
Tableau Desktop Personal 
 Data mine flat files and create stunning visualisations.
AUD 1,000 (excluding GST)* 
 
Tableau Desktop Professional 
Data mine live databases and publish dashboards to the Tableau server.
AUD 1,900 (excluding GST)*
 
Tableau Server
Publish customised dashboards for up to 10 corporate users online.
AUD 10,500 (excluding GST)*
 
View the Tableau product tour or visit the official product pages to get more information and detailed technical specifications.
 
Please email us at insights@datalicious.com for volume discounts and education pricing as well as local support options.
 
*Prices may change anytime without notification.
 
           
Click here to download:
Australian_prices_local_suppor.zip (715 KB)

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Filed under  //   analytics   aud   australia   bi   business intelligence   christian bartens   dashboards   data   data mining   news   prices   products   reporting   reseller   services   software   tableau   tools   visualisations  
Posted by Christian Bartens 

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