Broader data management - not simply database management - is required to keep pace with the escalation of untapped, unstructured web data. As the amount of this data approaches the petabyte level, new tools have been developed that allow your enterprise to expand upon current Business Intelligence capabilities to expose business patterns that have valuable strategic implications.

Massive mashups - or combinations of data from diverse sources into a single integrated tool (e.g. Google Maps) - provide business users with fresh perspectives of their industry. Such perspectives are made possible through the integration of structured data through a common web browser. But how does one deal with mashing together multiple gigabytes and terabytes - even petabytes - of unstructured data? 

The IBM Emerging Internet Technologies group has evolved the key concepts from the mashups paradigm into a new tool code named: “Massive Mashups” (M2). But integrating petabytes of disparate data is more than just an added capability; it expands current Business Intelligence (BI) capabilities to expose business patterns that we don’t know we don’t know.

Click here to download:

BigSheets6x20.pdf (698 KB)

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Looks like Google has given its webmaster tool a makeover and added a few new features with lots more data available now on search terms, back links and internal links.

Not necessarily new but still very useful are the crawl stats on how long it took Google to download a page from your site which makes performance benchmarking and basic speed testing available for everyone now.

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As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2

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Have a look at GPS Visualizer's free geo-coding service below, it not only returns the latitude and longitude but also cleans the address data.

http://www.gpsvisualizer.com/geocoder/

Data entered (misspelled address): 150 william st Wolomolo australia.

Data returned (correct spelling appended at the end): -33.874455,151.218939,150 william st Wolomolo australia,"150 William St, Woolloomooloo NSW 2010, Australia".

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Our new BI partner Tableau was recently included on Gartner's Magic Quadrant and recognised as one of the key challengers to the  major players. 

Gartner wrote about Tableau: 

"Customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

"Tableau's strong performance, even during the recession, is driven by its ability to meet the increased market demand for easy-to-use and intuitive, interactive BI tools that are easy to deploy without IT assistance."

"It was the only vendor in the survey for which customers reported below-average issues (albeit for a small number of users and small data sizes) across all issue categories measuring product quality, functionality, usability, performance and scalability."

We haven't taken the survey but agree that Tableau is awesome to explore, mine and visualise data, very powerful and user-friendly!

Check out our Australian Tableau prices and local support options or email Chris at cbartens@datalicious.com if you would like to find out more about Tableau and how it could help to make your data more accessible.

Find out more about Tableau here
http://www.tableausoftware.com/

Read the full Gartner report here
http://www.gartner.com/technology/media-products/reprints/tableau/article1/article1.html

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Update: Datalicious now Atomic Lab Pion reseller and integration partner for Australia.

Is implementing and updating Omniture page tags an issue for you? Atomic Labs's Pion Reactors provides a solution to process your website and campaign data server side and then insert it via the Omniture API. They also currently support sending data to Google Analytics and Unica.

In contrast to using a central JavaScript file to dynamically populate the Omniture variables based on page URLs, the Atomic Labs software taps into the network traffic stream and can then use any text within the transmitted data to create/modify additional variables and events via processing rules. At the same time you can also enrich your visitors click stream data from the website with profiling information from your CRM database using simple SQL queries and all in real-time, a great first step towards single customer view.

Why would you want to implement this?

1. Bypass your developers, staging, testing, etc. Increase your speed to new insights
2. Deploy new analytics without risking errors on your web site
3. Hide your tracking data from prying eyes
4. Modify your CRM in real time. Create targeting algorithms to better serve your customer as well as lead queues for call center staff, all on the fly.
5. Enrich your analytics with data you would not allow in javascript, such as "profit on a sale transaction".
6. You won't lose data because of analytics request delays

Check out the Atomic Labs website below or email Hamish at hogilvy@datalicious.com for more information and implementation help.

http://www.atomiclabs.com/

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http://browsersize.googlelabs.com/

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According to Edelman's TweetLevel service that just launched Datalicious's influence score is 32.1. Another metric for our social media toolbox that we'll be tracking going forward.

http://tweetlevel.edelman.com/

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