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Must read for whoever tries to use Twitter as a media channel. Check out the original article below, contains some amazing hints (but take with a grain of salt).
As with the majority of things, 80/20 rule also applies in web analytics whereby only 20% (or even less!) of the reports give the majority (ie. 80%) of the value and insights. In web analytics, this 20% is unarguably the dashboard. Therefore it is of foremost importance for any online marketeer and web analytics professional to be able to create & design effective dashboards that are easy to digest and convey real actionable insights.
Web analytics guru Avinash Kaushik has written an excellent guide about this that is a real gem not to be missed.
http://www.kaushik.net/avinash/2007/03/five-rules-for-high-impact-web-analytics-dashboards.html
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