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Good to see some stats on this but no surprise. Social media is all about being up close and personal so it's all about providing special things that are not available to everyone and talking to individuals (I should shut up, we haven't done either yet actually).
Read the original article here
http://www.emarketer.com/Article.aspx?R=1007449
Must read for whoever tries to use Twitter as a media channel. Check out the original article below, contains some amazing hints (but take with a grain of salt).
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It seems to me that more and more businesses now have corporate twitter accounts and given that most blog publishing platforms now have Twitter integrations, this has become the channel of choice to follow business news updates rather than RSS. The below Google Trends search term data doesn't prove that but at least supports the theory to some extend. Your thoughts?
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According to Edelman's TweetLevel service that just launched Datalicious's influence score is 32.1. Another metric for our social media toolbox that we'll be tracking going forward.
Edelman uses over 30 metrics to create the algorithm behind the index in order to attempt to give a clearer picture of who is actually important in the twittersphere (given our score of 32 I'm not sure I want to believe they're accurate but we'll keep trying and checking our score).
There are four result metrics:
Each score is rated out of 100, in other words, the higher your score, the more important you are. More details on the actual formula can be found below (and thanks for making this public Edelman, we need more service providers with that open attitude).
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The top 0.1% of observed Twitter users climbed 275% in Twitter followers between March and June, while the top 1% increased only 146% in comparison, and the top 10% gained only 126%. Even when analyzing the median followers, the stats paint a clear picture: the top 0.1%, 1% and 10% of researched Twitter users saw their follower base grow by 78%, 65% and 59% respectively.
The research is really no surprise, the more followers you have the faster your follower numbers grow, on Twitter and in real life. However, how could one speed up the growth? Will we soon see people driving paid search traffic to their Twitter profiles?
http://www.techcrunch.com/2009/09/03/as-twitter-continues-to-grow-popular-users-widen-the-gap/
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The debate is still out on Twitter’s effectiveness as a marketing tool, but new data from Penn State plays right into the company’s move to fully open users’ status updates to advertisers. Companies are already getting targeted, free advertising on Twitter, as the research found that 20 percent of all tweets—or one out of every five updates—mention specific brand names or products. (See recent tweets mentioning Sprint or Trader Joes, for example).
As for the value of these branded tweets, it seems that there’s room to glean qualitative analysis about brand perception and affinity from them, at least. Jansen said micro-blogging could ultimately be on par with e-mail “in terms of its communication impact” for advertisers; the research team will continue to study Twitter and its impact on the business sector in order to form more concrete conclusions.
http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/
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This weekTwitter announced changes to its Terms of Service spelling out that you own your Tweets, and that Twitter can place ads next to your content. What’s more, Twitter wants to crack down on spammers, bots and other bad behavior.
The refreshed Twitter Rules that are a part of the new Terms of Service spell out a number of different reasons why you may find your Twitter account terminated. Everything from inappropriate content and squatting to selling usernames could be cause for you to get the boot.
Upon closer look we noticed that Twitter is closing the curtain on at least 10 types of Twitter users we see regularly attempt to game the service. Here are the 10 people we won’t be hearing from anymore:
1. The Impersonator
2. The Bot
3. The Naked Chick
4. The Serial Abuser
5. The Squatter
6. The Slimy Salesman
7. The Hashtag Spammer
8. The Plagiarizer
9. The Über Oversharer or Bully
10. The FakerTurns out changes to the Twitter Terms of Service will result in a better Tweeting experience all round and, states that Twitter can now place an ad next to you content. This was facilitated by a 265% increase on the size of the document, from a mere 736 words to 2,686 words! Still pretty small if you ask me!
Check out the full article at: http://mashable.com/2009/09/13/twitter-spammers/#
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65 Twitter subscribers and counting: http://twittercounter.com/datalicious
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Interesting research report about Twitter usage and demographics.
Original post
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