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Visible Measures: Video analytics service launched benchmarking and seeded vs. viral comparison

The online video monitoring service Visible Measures has just released some interesting new features but unfortunately they're only visible for paying customers.
 
Category benchmarking: Trends now automatically benchmarks campaigns against all relevant categories for demographics and distribution. For example, you can see how demographics for Evian's Live Young compare to beverage industry averages as well as campaigns using animation, humor, and music.

Seeded vs. viral Breakdowns: You can now see how much much activity for each campaign was the result of brand-driven video placements (i.e. seeded) and how much was the result of community-driven video placements (i.e. viral). Understanding the seeded vs. viral breakdown of an online video campaign is critical to understanding its overall performance.

For more information or a free account visit the official website.
http://www.visiblemeasures.com

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Filed under  //   christian bartens   measurement   media   social   tools   videos   visible measures   web analytics  

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YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

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Filed under  //   audiences   christian bartens   demographics   google   insights   testtube   tools   trends   videos   youtube  

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YouTube now showing selected video stats to all users (even if they didn't upload the video)

So far you could only see stats for videos you uploaded yourself but now there's an additional tab underneath some YouTube videos that allows everyone to see a select set of data (example video http://www.youtube.com/watch?v=_jlacP_LcXc).

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Filed under  //   christian bartens   google   new features   public   stats   videos   youtube  

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Google national agency training videos

A solid collection of Google Agency Training videos & webinars covering everything from Google Analytics, Google Website Optimizer, hard-core analytics discussion with Avinash Kaushik, Google Adwords API and much more! If you simply want to beef up your online marketing skill-set, this is the place to go!

http://www.google.com/events/nationalagency/resources.html

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Filed under  //   directories   google   links   tools   training   videos  

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Video: evolution from web 1.0 to 2.0 explained properly

Amazing video that gets a little tacky at the end but still worth watching, explains the importance of portable content for today's online businesses very well.

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Filed under  //   christian bartens   content   portable   rss   syndication   videos   web 2.0   xml  

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Video: introduction to Google Website Optimizer

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Filed under  //   ab   christian bartens   google website optimizer   multivariate   testing   tutorials   videos   web analytics  
Posted by datalicious 

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Video: advanced segments in Google Analytics

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Filed under  //   christian bartens   google analytics   segments   tutorials   videos   we analytics  
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Google: tracking offline to online campaigns

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Filed under  //   calls to action   campaigns   christian bartens   google   offline   search   sem   seo   tools   tutorials   videos  
Posted by datalicious 

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