Datalicious Blog - Filed under 'videos'

May 6, 2010

Visible Measures: Video analytics service launched benchmarking and seeded vs. viral comparison

The online video monitoring service Visible Measures has just released some interesting new features but unfortunately they're only visible for paying customers.

Category benchmarking: Trends now automatically benchmarks campaigns against all relevant categories for demographics and distribution. For example, you can see how demographics for Evian's Live Young compare to beverage industry averages as well as campaigns using animation, humor, and music.

Seeded vs. viral Breakdowns: You can now see how much much activity for each campaign was the result of brand-driven video placements (i.e. seeded) and how much was the result of community-driven video placements (i.e. viral). Understanding the seeded vs. viral breakdown of an online video campaign is critical to understanding its overall performance.

For more information or a free account visit the official website.

http://www.visiblemeasures.com

Loading mentions Retweet

Email this post

Filed under // christian bartens measurement media social tools videos visible measures web analytics

Posted by Christian Bartens

Comments [1]

November 5, 2009

YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

Loading mentions Retweet

Email this post

Filed under // audiences christian bartens demographics google insights testtube tools trends videos youtube

Posted by Christian Bartens

Comments [0]

November 3, 2009

YouTube now showing selected video stats to all users (even if they didn't upload the video)

So far you could only see stats for videos you uploaded yourself but now there's an additional tab underneath some YouTube videos that allows everyone to see a select set of data (example video http://www.youtube.com/watch?v=_jlacP_LcXc).

Loading mentions Retweet

Email this post

Filed under // christian bartens google new features public stats videos youtube

Posted by Christian Bartens

Comments [0]

September 13, 2009

Google national agency training videos

A solid collection of Google Agency Training videos & webinars covering everything from Google Analytics, Google Website Optimizer, hard-core analytics discussion with Avinash Kaushik, Google Adwords API and much more! If you simply want to beef up your online marketing skill-set, this is the place to go!

http://www.google.com/events/nationalagency/resources.html

Loading mentions Retweet

Email this post

Filed under // directories google links tools training videos

Posted by Robert Chandra

Comments [0]

September 8, 2009

Video: evolution from web 1.0 to 2.0 explained properly

via youtube.com

Amazing video that gets a little tacky at the end but still worth watching, explains the importance of portable content for today's online businesses very well.

Loading mentions Retweet

Email this post

Filed under // christian bartens content portable rss syndication videos web 2.0 xml

Posted by Christian Bartens

Comments [0]

August 27, 2009