Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…
For those of you who couldn’t attend our ‘Boosting Media Value’ event held in October, here is the first keynote presentation from Darren Wooley, Managing Director of Trinity P3. In this video, Darren shares insights and practices to understand wh…
We are very proud to be the Australian partner of ThinkVine, a marketing mix modelling agency from the US. We recently had the CEO come all the way from the US to present the keynote speech at our Boosting Media Event. In this video Mark helps you…
[youtube http://www.youtube.com/watch?v=aVLk2mrwRg8?wmode=transparent]
Christian’s away so we brought young Seth in to keep us company. He had some strong views on the boss. Have a great break everyone. Datalicious will be back on 3rd January 2012.
Among the many interesting things I saw at the Tableau Customer Conference in Las Vegas, custom mapping stood out as a great feature that could take one’s data visualisations to the next level. I was inspired to give it a go and put together a das…