Tag: web

Tag Management Case Study: P&O Cruises

by Conrad Dujin on
P&OSuperTag

  Client:  P&O Cruises (part of Carnival Corporation) Product: SuperTag Sector: Cruise-Tourism URL: P&O Cruises Australia and P&O Cruises New Zealand This case study demontstrates how the implementation of Datalicious’ SuperTag tag management platform was able to assist the efforts of Carnival Cruises Australia. The platform is used across pocruises.com.au to help manage various web analytics platforms, increase accuracy of marketing strategies and reduce dependency on internal IT resources. Background P&O Cruises introduced leisure cruising to Australia and has spent the last eight decades solidifying its place as the great Australia cruise holiday and […]

Study: 966% ROI for web analytics, insights drive profitability and competitive advantage

by Christian Bartens on
Google Analytics Certified Partner

What is the return on investment (ROI) of (web) analytics? It’s hard enough to measure the ROI of campaigns that lead to a measureable outcomes such as sales but analytics? How does one quantify the value of intangible insights or the services associated with it? This is a challenge that Datalicious comes up often against when we have to justify our value. Well, it turns out (web) analytics has a much higher ROI than most campaigns! Actionable insights that lead to a more effective marketing strategy and increased sales generate […]

The benefits of tag management: Must have for next generation websites and mobile apps

by Jeremie Leca on
Tag Management

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and […]

We’re hiring! Looking for a Technical Analyst to join our team of data geeks ($65K+)

by Christian Bartens on

If you are an experienced web analyst with 2-3 years of work experience (ideally in a digital agency environment) and are looking for a challenging new role in one of the most innovative data and analytics companies in Australia then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Proven experience with Google Analytics and SiteCatalyst a must Google Analytics IQ or SiteCatalyst certificates a massive bonus […]

We’re hiring! Looking for a Technical Analyst (grad) to join our team of data geeks ($40K+)

by Christian Bartens on

If you are a switched on (top of your class) uni graduate with some web analytics experience (i.e. Google Analytics) and are looking for a challenging entry level role in one of the biggest growth sectors of the next decade then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Some experience with Google Analytics an absolute must have Completed Google Analytics IQ test a massive bonus […]