Tag: webanalytics

Understand User Behaviour With Google’s Single View Of Web & App Data

by Wan Bachtiar on
google analytics user behaviour tracking

With a single view of web and app data, GA users can better understand user behaviour and session information. Google now allows developers to create a single reporting view that includes both web and app data. This will allow business to better understand user behaviour by simplifying reporting on multiple digital touchpoints (web, mobile devices, apps, other devices). From now on, if users want to view their web and app data separately they will need to create a customised filter for their Google Analytics reporting or use other reporting tools. [...]

Want To Master Social Media? Check Out Our Top Six Social Media Analytics Courses

by Michael Savio on
social media analytics are important to understanding online data analysis

Mastering social media analytics greatly improves your organisation’s understanding of social media’s role in online data analysis.   As social becomes more important to brand sentiment and attribution modelling, social media analytics are a great way to understanding how it fits with traditional analytics models.   We’ve provided a list of some of the best social media analytics courses going around to help you get started. Social Media Measurement Training What are the KPIs and goals of social media? What do we measure and what is less important? Is having [...]

How To Setup Advanced Content Tracking With Google Analytics

by Koen Kamphuis on
Advanced content tracking with Google Analytics

A simple include to your Google Analytics script can improve your content strategy.   Google Analytics has become ubiquitous with web analytics. While default content tracking setup is fairly simple, the data and insights it provides can be invaluable (assuming you’ve set defined goals and understand how the metrics work and which ones matter). The standard Google Analytics tag gives you information such as bounce rate, user behaviour, basic demographic information, pageviews, etc. Vital information for anybody with a website. In some instances, sites that rely on large sections of [...]

Unlock Advanced Web Analytics With Google Analytics Premium

by Antony Wilcox on

Google Analytics Premium combines the power and familiarity of Google Analytics with extra optimisation features.   Google Analytics Premium takes advanced web analytics to the next level, making data useful and accessible for your entire organisation. Why GAP? Google Analytics Premium is a flat fee service that gives users access to faster, unsampled data, up to 50 custom variables, enterprise grade security and reliability and premium integrations with DoubleClick and BigQuery. With the DoubleClick integration, ad impressions will be recorded as well as click-throughs, giving users a more accurate view [...]

Use web analytics to understand site traffic and boost user experience

by Antony Wilcox on
Google Analytics now provides cross device measurement as part of its web analytics offering.

Web analytics provides organisations with the ability to understand their site traffic and use the collected data to boost user experience.   Web analytics looks at the impact of a website on its users and user-behaviour based on a variety of metrics. A Nucleus Research report on the return on investment in web analytics showed that the average ROI for companies investing in analytics software is around 950%. Web analytics are a basic software that drives insights and really generates returns. There are many web analytics softwares available, including Adobe [...]

Google Analytics Premium vs Adobe Site Catalyst, detailed comparison chart

by Elly Gillis on
GA Premium vs Site Catalyst

With Google Analytics Premium entering the APAC region we have received loads of questions on how it stacks up in comparison to current market leader, Adobe Site Catalyst.  So what has newcomer GA Premium brought to the table and should you think about switching? The main area for you to consider is whether a marketing automation or a customisable analytics tool is of more benefit to your organisation. Google Analytics main skill is online marketing analytics.This means Adwords, integration with Google Display Network and Media Attribution are all automatically available [...]