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How to add an 'email this post' link including Google Analytics tracking to your Posterous blog

Social media buzz or not, email is still the most frequently used tool to share interesting things with your network so why not make it as easy as possible for them?

Would you like to add an 'email this post' link with Google Analytics tracking to your Posterous blog similar to the below (Thanks Ian, for prompting us to write about this)?

The email would like similar to the below once people click on the above 'email this post' link, as you can see the email is ready to be send including perma link to the post and Google Analytics tracking parameters.

1. Ok, first you need to generate a URL with Google Analytics tracking parameters so any clicks are picked-up and recorded. Skip this step if you don't want to track responses from forwarded emails. 

To generate your URL go to the below page and fill in the form as shown as shown, generate the URL and copy it.

Campaign Source: email-post
Campaign Medium: email
Campaign Name: email-post

The tracking URL should look similar to the below depending on how much you changed the above form text.

http://www.domain.com/?utm_source=email-post&utm_medium=email&utm_campaign=email-post

2. Now you need to prepare the custom mailto link code that you can insert into your custom Posterous theme including the appended Google Analytics tracking parameters. To do that go to the below site, fill in the form as shown, generate the mailto URL and copy it.

To: AAA
Subject: BBBTitleCCC
Body: I thought you might find this post interesting.
DDDPermalinkEEE?utm_source=email-post&utm_medium=email&utm_campaign=email-post

Make sure you add the Google Analytics tracking parameters highlighted above to the body text behind the 'DDDPermalinkEEE' part.

The mailto URL should look similar to the below depending on how much you changed the above form text.


3. Also, before we can insert the code into the Posterous theme we need to first clean it up a little and turn it into an actual link.

A) Completely remove the 'AAA' in the above URL.
B) Change the 'BBB' to '{' and the 'CCC' to '}'.
C) Change the 'DDD' to '{' and the 'EEE' to '}'.

Please make sure you only replace and remove exactly what I highlighted above otherwise the code may break. Once done the code should look similar to the below.


D) Finally wrap the encoded URL into an actual HTML link tag. Once done the final code should look similar to the below.

4. Ok, you're ready to insert the code into your custom Posterous theme. For more information on how to install a custom theme visit the below page.

To have the link appear in the same position as on our blog copy and paste the HTML link code into the following position.

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Filed under  //   blog   christian bartens   email   email this   google analytics   how to   link tracking   post   posterous   web analytics  

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Datalicious now Atomic Labs Pion reseller and integration partner for Australia

Datalicious is excited to announce that we are now the exclusive Atomic Labs Pion reseller and integration partner for Australia.

Pion from Atomic Labs is designed to minimise the time you spend collecting your data so you can use it instead to start understanding your site visitors. In short, free yourself from the overhead and inaccuracies of page tags with tag-less data capture while increasing your current web analytics capabilities

Pion eliminates the need for tags with passive network capture that sits back and 'listens' to all of your web traffic and feeds it directly into your existing reports. Contrary to other platforms, Pion is able to capture both, normal and mobile website traffic, without additional implementation effort and can push data into all major web analytics platforms such as Omniture, WebTrends, Unica and Google Analytics so your marketers can continue to use the interface they have become accustomed to. 

Updating, customising and exporting your data is also a snap now. Just login to Pion through your web browser and update your own rules and data feeds through a simple drag-and-drop interface. No more waiting for IT, Pion is designed for marketers, by marketers.

The leading web analytics vendors have long let you rule your reports. Now, get ready to rule your data. Visit atomiclabs.com to learn more, or contact Chris at cbartens@datalicious.com to get started with Pion today.

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Filed under  //   atomic labs   christian bartens   cost savings   data   mobile   news   omniture   partners   pion   services   tag-less   tagging   web analytics  

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New integration: Use Omniture SearchCenter to manage and optimise Facebook media buys

This is an interesting new integration, something one would have expected to happend between one of the big search engines and Facebook but Omniture clearly stole them the show on this one, nice one Omniture! 

Omniture and Facebook announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that 'interrupts' the consumer's online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook's more than 400 million active users.

Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company's search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Contact Chris at cbartens@datalicious.com if you would like to find out more or enable this integration for your company.

Read the full story here on MarketWatch 
http://www.marketwatch.com/story/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers-2010-03-03

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Filed under  //   christian bartens   facebook   media   media buying   omniture   optimisation   searchcenter   services   social media   web analytics  

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IBM BigSheets: New data visualisation tool that discovers patterns we don't know we don't know

IBM has jumped onto the data analysis and visualisation bandwagon and released a new tool called BigSheets which apparently doesn't only discover the normal correlations but also patterns that we don't know we don't know. Given it's IBM it's probably relatively solid and there's good thinking behind it but the visualisations showcased could be better if you ask me.

Have a look at the presentation below or check out the official website for more information.
http://www-01.ibm.com/software/ebusiness/jstart/bigsheets/index.html

Broader data management - not simply database management - is required to keep pace with the escalation of untapped, unstructured web data. As the amount of this data approaches the petabyte level, new tools have been developed that allow your enterprise to expand upon current Business Intelligence capabilities to expose business patterns that have valuable strategic implications.

Massive mashups - or combinations of data from diverse sources into a single integrated tool (e.g. Google Maps) - provide business users with fresh perspectives of their industry. Such perspectives are made possible through the integration of structured data through a common web browser. But how does one deal with mashing together multiple gigabytes and terabytes - even petabytes - of unstructured data? 

The IBM Emerging Internet Technologies group has evolved the key concepts from the mashups paradigm into a new tool code named: “Massive Mashups” (M2). But integrating petabytes of disparate data is more than just an added capability; it expands current Business Intelligence (BI) capabilities to expose business patterns that we don’t know we don’t know.

(download)

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Filed under  //   bi   bigsheets   business intelligence   christian bartens   data   data warehouse   ibm   mining   tools   visualisation   web analytics  

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Automated marketing dashboards with data from multiple channels including web, retail and call center

Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

             
Click here to download:
Tableau_marketing_dashboards_t.zip (1057 KB)

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Filed under  //   call centers   christian bartens   custom   dashboards   data   marketing   retail   services   sources   tableau   visualisation   web analytics  

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Tying offline sale from retail stores and call centers back to the online campaigns driving them

Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend is driving including offline conversions?

The graph below shows how companies could use email receipts sent out to customers after conversion events across all channels to tie at least a small sample of offline conversions back to online campaign and research behavior. By sending out email receipts and providing incentives for customers to open and click on the emails it would be possible to trigger virtual online order confirmation pages similar to the standard online confirmation pages. 

The standard cookie based campaign tracking mechanisms of any web analytics package such as Omniture and Google Analytics can then take over and do their normal job and help tie the virtual sales events back to visitors and campaigns.

Email Chris at cbartens@datalicious.com if you would like to find out more or need some help implementing the below for your company.

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Filed under  //   attribution   call center   christian bartens   conversions   google analytics   media attribution   offline   omniture   online   phone   retail   sales   services   web analytics  

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Google Ad Planner now DoubleClick including new features and improved data integrity

The Google Ad Planner we've come to love so much has officially be renamed to DoubleClick Ad Planner! Thank god, they didn't only change the name but also rolled out some new features and improved the data integrity by 10% (as claimed by Google).
In cas you ever wondered where your Google Analytics data goes if you opt in to share it with the world, here is your answer: "To improve the quality of our site traffic estimates, we have upgraded our traffic estimation model. Our model uses a hybrid methodology that combines sample user data, from various Google products and services, with direct measured site-centric data. The model's direct measured signal is pulled from Google Analytics customer accounts that have chosen to opt-in to sharing their data with Ad Planner."
This is especially interesting for publisher data and might over time force more of the Australian publishers to add Google Analytics code to their sites.
"In May 2009, we announced Ad Planner Publisher Center, which made it possible for publishers to opt-in their Google Analytics data to Ad Planner. We've now upgraded site profiles in Ad Planner to display this data in the worldwide charts for Daily Unique Visitors on site profile pages. For publishers who opted-in, their direct measured data is displayed as a solid line in their chart. For example, Gamezhero, a website offering free online games, opted-in their Google Analytics data in June. Here's what their worldwide chart for Daily Unique Visitors looks like now."
Google/DoubleClick Ad Planner
http://www.google.com/adplanner 

For more information on the Google/DoubleClick Ad Planner data methodology
http://www.google.com/support/adplanner/bin/answer.py?answer=175532

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Filed under  //   accuracy   adplanner   christian bartens   data   doubleclick   features   google   google analytics   integrity   publishers   stats   trends   web analytics  

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Panelists confirmed for ad:tech session on paid vs. free web analytics platforms

New: Watch the video interview.

We're excited to finally announce the panel line-up for our ad:tech session this year on paid vs. free web analytics platforms! 

ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

It's taken a while but we managed to get some of the best names in the web analytics space together in one spot to answer all your questions so make sure you mark the above date in your calendar.

Session panelists
  • Matt Langie, Director Product Marketing, Omniture (Global)
  • Benjamin Mangold, Analytics Director, Mangold Sengers
  • Alex Crompton, Senior Manager Web Marketing, Aussie 
  • Jonathan Kerr, Associate Director eCommerce, Budget Direct
Session moderator
  • Christian Bartens, Managing Director, Datalicious
Email me at cbartens@datalicious.com if you have any particularly questions you would like me to post to the panel.

For more information on the session and the event please visit the official ad:tech website or read our earlier blog post.

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Filed under  //   adtech   christian bartens   free   google analytics   news   omniture   paid   panel   web analytics  

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Measuring social media performance still fairly unsophisticated

It looks like most marketers are still missing the point of social media, at least their metrics for success are not reflecting it.

According to the latest eMarketer chart below most marketers still rely purely on traffic to their websites as the key success metrics. What about customers complaining about a brand, they won't go and visit the companies website, right? Or take the new online store on Facebook, customers might never have to leave the social network anymore in the future.

If you agree that pure referral traffic alone is a bad measure for social media success have a read through our earlier blog post on social media measurement tips and tools to get some ideas of how to do it right.

Read the full eMarketer article here

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Filed under  //   analytics   christian bartens   emarketers   measurement   metrics   social media   web analytics  

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MediaPost.com: Facebook Develops Conversion Tracking Tool: What's A Fan Worth?

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Boland also served up advice on how to calculate a cost-per-fan metric to determine the campaigns return on investment (ROI). Not only the cost to acquire a fan, but the fan's worth. "Some businesses have looked at it as the depth in which they have the community engaged and look at the downstream effects," he says, pointing to Starbucks and Threadless as two examples.

Read the full article here.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121357#

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Filed under  //   analytics   campaigns   christian bartens   conversion   cpa   facebook   mediapost   tracking   web analytics  

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