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May 26, 2010

Another blow for web analytics: Google Analytics opt-out browser plug-ins now available in beta

It's been announced for a while but now it's actually possible, Google Analytics has just released the beta browser plug-ins that will make it possible for people to opt-out of Google Analytics tracking.  
The opt-out provides users with a choice of whether information about website visits is collected by Google Analytics. The add-on stops data from being sent from your computer when you visit websites that use Google Analytics Javascript (ga.js) to track usage. The beta version of the opt-out that we are releasing today is available for Internet Explorer, Firefox, and Chrome.
Read the official blog post here (and download the plug-in if you must, argh).
http://analytics.blogspot.com/2010/05/greater-choice-and-transparency-for.html
 
Or check out our earlier posts on privacy including how to track visitors without cookies.

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Filed under  //   browsers   christian bartens   google analytics   opt-out   plug-ins   privacy   web analytics  
Posted by Christian Bartens 

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May 23, 2010

Big blow for web analytics: Google search is going secure and along the way hiding all referrer data

Google search is currently in the process of beta testing a secure search, check it out yourself at https://www.google.com.
 
Even though this might be commendable from a privacy perspective, the move could potentially have devastating effects for all search marketers and online analysts. Turning the normal Google search results into secure pages will essentially hide all usage information including the referrer string which contains data on the used search term. So if you would like to know what keywords are driving your business, you're out of luck. For all secure searches, standard analytics software packages will no longer be able to see the what domain referred the visitor (i.e. search engine) and what search term was used (see screen shots below).
 
It's rumoured that China may be part of the motivation for the switch as this will prevent filtering of certain keyword searches as well as the ability to packet sniff the usage of Google. The switch hasn't rolled out in Hong Kong yet, but you can safely assume it won't be too far away!
 
For more information check out the following Google and Wired articles.
http://www.google.com/support/websearch/bin/answer.py?answer=173733&hl=en
http://www.wired.com/threatlevel/2010/05/google-https-search/

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Filed under  //   china   encrypted   google   hamish ogilvy   https   keywords   privacy   search   sem   seo   ssl   web   web analytics  
Posted by Hamish Ogilvy 

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May 6, 2010

Datalicious is now officially a Google Analytics Certified Partner (previously Authorised Consultant)

Although we've been working with Google Analytics for years, we're excited to announce that Datalicious is now officially a Google Analytics Certified Partner.

According to Google (and we agree) "working with Google's worldwide network of Certified Partners specializing in Google Analytics, Website Optimizer and Urchin Software is one of the most cost-effective investments you can make. Certified Partners are carefully vetted by Google and meet rigorous qualification standards."

Read our earlier blog post for more information on our Google Analytics services or visit the official Google Analytics partner site.

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Filed under  //   authorised   authorized   christian bartens   consultant   google analytics   news   web analytics  
Posted by Christian Bartens 

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May 6, 2010

Visible Measures: Video analytics service launched benchmarking and seeded vs. viral comparison

The online video monitoring service Visible Measures has just released some interesting new features but unfortunately they're only visible for paying customers.
 
Category benchmarking: Trends now automatically benchmarks campaigns against all relevant categories for demographics and distribution. For example, you can see how demographics for Evian's Live Young compare to beverage industry averages as well as campaigns using animation, humor, and music.

Seeded vs. viral Breakdowns: You can now see how much much activity for each campaign was the result of brand-driven video placements (i.e. seeded) and how much was the result of community-driven video placements (i.e. viral). Understanding the seeded vs. viral breakdown of an online video campaign is critical to understanding its overall performance.

For more information or a free account visit the official website.
http://www.visiblemeasures.com

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Filed under  //   christian bartens   measurement   media   social   tools   videos   visible measures   web analytics  
Posted by Christian Bartens 

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May 6, 2010

Dwell rate: New display advertising metrics and benchmark report from Eyeblaster

Eyeblaster just launched an interesting new report that shows a correlation between dwell time for interactive ads and  increased conversion rates. 

The connection is sort of obvious but nevertheless good to see some confirmation and wonder if we will see some more mini applications within display ads now comparable to Facebook apps.

Highlights of the report include
  • Ads with a high Dwell Rate are more likely to have a high Conversion Rate.
  • A new study by Microsoft, comScore and Eyeblaster shows Dwell’s effectiveness.
  • High Dwell triples brand related search, increases traffic by 69% and brand engagement.
  • Placements in which users spend ample time on the web page increase Dwell Rate.
  • Ads that are more visible over the publisher’s content have a higher Dwell Rate.
  • Combining video into creative increases Dwell Rate by 29% and doubles Dwell Time.
Download the full research report here.
http://bit.ly/benchmarkByEb

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Filed under  //   ads   advertising   christian bartens   conversion   display   dwell rate   eyeblaster   metrics   research   web analytics  
Posted by Christian Bartens 

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March 24, 2010

New Google AdWords report called Search Funnels showing paid search path to conversion

Similar to Omniture's Campaign Stacking plugin Google has finally launched a new AdWords report called 'Search Funnels'. Unfortunately, it only seems to consider paid search interactions leading up to a conversion whereas Omniture can path all search activity, organic and paid. Email us at insights@datalicious.com if you would like to find out more or read our earlier post on how to actually do multi channel media attribution.
Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.
AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, check out this video:

Read the official article here
http://adwords.blogspot.com/2010/03/new-reports-adwords-search-funnels.html

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Filed under  //   adwords   campaign   christian bartens   funnels   google   reports   search   sem   stacking   web analytics  
Posted by Christian Bartens 

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March 24, 2010

Click Tale offers free heat maps visualising mouse movements, clicks, scrolls and form analytics

Have you ever wondered where your website visitors are focusing their attention? What visual clues are they responding to? And wouldn't it be nice to have this data visualised in form of heat maps? 

Last week, Chaoming came across a new service called Click Tale which generates heat maps similar to the one below which shows mouse movements on our home page. Apart from mouse movements you can also report on mouse clicks, attention, scroll reach and forms. 

Register for a free account, copy and paste the generic code into your pages and wait until Click Tale sends you an email announcing that your heat map reports are ready (nice feature by the way), easy as that.

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Filed under  //   attention   chaoming li   click tale   form analytics   free   heat maps   mouse clicks   mouse moves   scroll reach   services   tools   web analytics  
Posted by Christian Bartens 

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March 17, 2010

Jet Interactive and Datalicious importing call data into Google Analytics for 360 campaign performance

Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics.

Marketers are now able to get a full 360 degree view of their campaign performance across online and offline responses from one location using the familiar Google Analytics interface (see screen shot below). 

Similar to allocating unique click-through URLs for campaign tracking online, companies should allocate unique phone numbers as calls to action to specific media channels if they're not doing so already. However, instead of manual Excel reports marketers can now use Google Analytics to monitor online and offline campaign responses in almost real-time.

Visit the Jet Interactive website for more information or email us at insights@datalicious.com if you would like to find out how to enable this integration for your Google Analytics account or another other web analytics platform such as Omniture.

(download)

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Filed under  //   calls   campaign   christian bartens   data   google analytics   integration   jet interactive   news   omniture   partners   phone   services   telephone   tracking   web analytics  
Posted by Christian Bartens 

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March 9, 2010

How to add an 'email this post' link including Google Analytics tracking to your Posterous blog

Social media buzz or not, email is still the most frequently used tool to share interesting things with your network so why not make it as easy as possible for them?

Would you like to add an 'email this post' link with Google Analytics tracking to your Posterous blog similar to the below (Thanks @ianlyons, for prompting us to write again)?

The email would like similar to the below once people click on the above 'email this post' link, as you can see the email is ready to be send including perma link to the post and Google Analytics tracking parameters.

1. Ok, first you need to generate a URL with Google Analytics tracking parameters so any clicks are picked-up and recorded. Skip this step if you don't want to track responses from forwarded emails. 

To generate your URL go to the below page and fill in the form as shown as shown, generate the URL and copy it.

Campaign Source: email-post
Campaign Medium: email
Campaign Name: email-post

The tracking URL should look similar to the below depending on how much you changed the above form text.

http://www.domain.com/?utm_source=email-post&utm_medium=email&utm_campaign=email-post

2. Now you need to prepare the custom mailto link code that you can insert into your custom Posterous theme including the appended Google Analytics tracking parameters. To do that go to the below site, fill in the form as shown, generate the mailto URL and copy it.

To: AAA
Subject: BBBTitleCCC
Body: I thought you might find this post interesting.
DDDPermalinkEEE?utm_source=email-post&utm_medium=email&utm_campaign=email-post

Make sure you add the Google Analytics tracking parameters highlighted above to the body text behind the 'DDDPermalinkEEE' part.

The mailto URL should look similar to the below depending on how much you changed the above form text.


3. Also, before we can insert the code into the Posterous theme we need to first clean it up a little and turn it into an actual link.

A) Completely remove the 'AAA' in the above URL.
B) Change the 'BBB' to '{' and the 'CCC' to '}'.
C) Change the 'DDD' to '{' and the 'EEE' to '}'.

Please make sure you only replace and remove exactly what I highlighted above otherwise the code may break. Once done the code should look similar to the below.


D) Finally wrap the encoded URL into an actual HTML link tag. Once done the final code should look similar to the below.

4. Ok, you're ready to insert the code into your custom Posterous theme. For more information on how to install a custom theme visit the below page.

To have the link appear in the same position as on our blog copy and paste the HTML link code into the following position.

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Filed under  //   blog   christian bartens   email   email this   emails   google analytics   how to   link tracking   post   posterous   web analytics  
Posted by Christian Bartens 

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March 9, 2010

Datalicious now exclusive Atomic Labs Pion reseller and integration partner for Australia

Datalicious is excited to announce that we are now the exclusive Atomic Labs Pion reseller and integration partner for Australia.

Pion from Atomic Labs is designed to minimise the time you spend collecting your data so you can use it instead to start understanding your site visitors. In short, free yourself from the overhead and inaccuracies of page tags with tag-less data capture while increasing your current web analytics capabilities. 

Pion eliminates the need for tags with passive network capture that sits back and 'listens' to all of your web traffic and feeds it directly into your existing reports. Contrary to other platforms, Pion is able to capture both, normal and mobile website traffic, without additional implementation effort and can push data into all major web analytics platforms such as Omniture, WebTrends, Unica and Google Analytics so your marketers can continue to use the interface they have become accustomed to. 

Updating, customising and exporting your data is also a snap now. Just login to Pion through your web browser and update your own rules and data feeds through a simple drag-and-drop interface. No more waiting for IT, Pion is designed for marketers, by marketers.

The leading web analytics vendors have long let you rule your reports. Now, get ready to rule your data. Visit atomiclabs.com to learn more, or contact us at insights@datalicious.com to get started with Pion today.

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Filed under  //   atomic labs   christian bartens   cost savings   data   mobile   news   omniture   partners   pion   services   tag-less   tagging   web analytics  
Posted by Christian Bartens 

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