The concept of a ‘single customer view’ is applicable to a few different problems in web analytics and online marketing. We’ve blogged before about using Splunk as a platform to build a single customer view from web data, while decorating it with …
Splunk is a fantastic monitoring and operational intelligence tool and now we are all trained up here at Datalicious with certificates to prove it (see end of post). The most frequent use case is for systems administrators, but we set out to play …
Last month the Chrome developers announced a new feature, Instant Pages, to speed up page loads after Google searches, and elsewhere on the web. I hadn’t paid much attention to it until I noticed Niall Kennedy’s comments on it and nearly choked on…
THIS ROLE HAS BEEN FILLED! If you are a senior web developer (or analyst with exceptional technical skills) with at least 4 to 5 years of work experience who is ready to step up and manage his own small team and would like to get into analytics an…
ClickTale launched two new heat maps feature today that are worth mentioning. The Segmented Heap Maps (see screen shot below) allow analysts to show mouse movement, mouse click and page scrolling data for different segments to analyse differences …
Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics. Key findings of the survey included Although 62% of…