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November 5, 2009

YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

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Filed under  //   audiences   christian bartens   demographics   google   insights   testtube   tools   trends   videos   youtube  
Posted by Christian Bartens 

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November 3, 2009

YouTube now showing selected video stats to all users (even if they didn't upload the video)

So far you could only see stats for videos you uploaded yourself but now there's an additional tab underneath some YouTube videos that allows everyone to see a select set of data (example video http://www.youtube.com/watch?v=_jlacP_LcXc).

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Filed under  //   christian bartens   google   new features   public   stats   videos   youtube  
Posted by Christian Bartens 

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October 2, 2009

Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

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Filed under  //   australia   christian bartens   demographics   google   reports   research   surveys   youtube  
Posted by Christian Bartens 

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