Two-Thirds of Americans Object to Online Tracking
Interesting survey (details below), paints a completely different picture to the previous research I've seen on eMarketer. Would be nice to see some Australian results on this topic.
"ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley."
Original articlehttp://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=3&ref=tec...
